Yesterday I had the wonderful opportunity of going into a school classroom and taking part in a discussion on gender stereotypes and the
Hamleys campaign I ran at the end of last year.
The brilliant teacher, Laura Kirsop, of
Soho Parish School, dedicated a whole morning to a class centred around the campaign, as part of a series of lessons on politics.
I dropped in at the end after the children (year 5, 10 year olds) had discussed the campaign and
watched me on CNN being interviewed by the bellicose Richard Quest. They had also put together some surveys to give out to their peers in other classes, quizzing them on their clothes, toys, colour preferences and aspirations, and relating these answers to gender.
After asking me a few questions, which included why I ran the campaign, why I chose Hamleys and what the reactions were, they voiced their own opinions on the subject. Here are some of their comments (not word-for-word):
On toys
Girl: "I wanted a toy helicopter, but there were none in the girls' section. In the girls' section, I was offered nail varnish."
Boy: "There were toy helicopters for girls, but they were all pink. The boys' helicopters are more expensive and have numbers and letters on them. The more numbers written on the side, the more expensive they are."
Girl: "I don't like companies telling me what to do, restricting my choices."
Girl: "When I look at video games online, they are different for boys and girls and that annoys me."
Girl: "When we walk past a building site, we see all men working there. It's because boys are given building bricks as toys and girls are not."
On clothes
Girl: "I get annoyed that when I go into shops, the trousers are pink are frilly."
Girl: "When I looked for T shirts online, they were all pink for girls and I didn't like that."
Boy: "I think clothes should be separated because boys can't wear dresses."
On football
Girl: "When I go to to play football, people assume I'm a boy. This upsets me because the assumption is that girls can't play football."
Boy: "Why can't we see women's football on TV? There are female footballers but why can't we see them?"
On colours
Girl: "I asked my brother what colours he likes. When he included pink, he was teased. Boys are under a lot of pressure too."
Watch out for the next installment - when the results of the children's surveys come back.